How innoscripta supported Ströer Group to navigate R&D funding and achieve application success

Meet Ströer Group

Listed on the MDAX of the German Stock Exchange, Ströer operates with a unique business model by combining out-of-home advertising (OOH), digital media and dialogue marketing, and by offering services in e-commerce and data as a service (DaaS).

With 300,000 media offerings in out-of-home advertising throughout Germany, their digital outdoor advertising includes more than 7,000 digital media platforms located in transportation hubs such as train stations, shopping centres, subway platforms, commuter train platforms, and streets across major cities, making Ströer the leading provider of digital communication solutions in public spaces in Germany by far.

The Challenge

Key challenges Ströer Group faced include:

• Identifying eligible projects: It was a demanding step to validate the internal research projects and identify those that qualified to claim the research allowance.
• Recording research projects optimally: After identifying the eligible projects, the next challenge was to document the research data without omitting any information in accordance with the requirements specified by the concerned authorities.

The Solution

“After conducting an internal search for eligible projects, we found innoscripta to be a strong partner who familiarized us with the funding providers' requirements and presented the right projects appropriately.”

• Familiarization with the funding opportunity: Leveraging its strong expertise in funding programs, innoscripta helped Ströer Group understand the funding opportunity and its potential advantages. In addition, innoscripta introduced them to the requirements specified by the funding authorities, which need to be fulfilled to successfully receive financial support for their R&D projects.
• Clear documentation: The core requirement for a successful claim is optimal documentation. Since precision and transparency are fundamental, the documentation must follow the predefined guidelines.

The Impact

“From the very beginning, the innoscripta team impressed us with their comprehensive expertise and structured approach.”

The impact innoscripta created for Ströer Group in acquiring financial support for their R&D project can be traced from the very outset to the successful application.

“They did not only analyze our existing ideas and concepts, but also helped us formulate the applications in a way that met the funding providers' requirements.”

The values generated include:

• Identification of qualified research projects: innoscripta’s team critically assessed the research projects to determine their eligibility for R&D financial support.
• Excellent project documentation: Using innoscripta’s dedicated project documentation software platform and expert team of innovation consultants, all crucial project data was documented in the correct format, with no details omitted and with traceable proof. This step is cardinal to demonstrate the eligibility of the research project and its characteristics as R&D work.

• Successful application: After recording the project information, innoscripta supported Ströer Group in effectively preparing the application with a clear project description highlighting the project's eligibility. The collaboration led to a successful outcome, where Ströer Group acquired the financial support.

  “We would particularly like to emphasize their professional support throughout the entire application process.”

• Extended support and coordination: The impactful coordination from innoscripta’s team and continued support throughout the collaboration were key factors that contributed to a smooth process, generating the desired outcome.

Conclusion

“Their service is invaluable for companies that struggle with applying for funding. I can wholeheartedly recommend innoscripta and I am sure that other companies will also benefit from their professional support.”

Ströer Group emphasizes the impactful role innoscripta handled in their application for funding and expresses their confidence in benefits innoscripta can generate for other companies considering applying for R&D funding programs.