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SEO-Specialist - Freelancer

Role Overview
We are looking for an experienced SEO Specialist with at least 4 years of proven expertise in driving organic traffic, improving search visibility, and enhancing online presence. The ideal candidate will have hands-on experience in both on-page and off-page SEO, content optimization, and performance tracking.
This role requires a strategic thinker with strong technical and analytical skills, who can work closely with content creators, marketing teams, and developers to achieve measurable results.


Key Responsibilities
  • Develop, implement, and manage SEO strategies aligned with business goals.
  • Perform comprehensive keyword research to identify opportunities for growth.
  • Optimize website structure, content, landing pages, and other key elements for on-page SEO.
  • Manage off-page SEO activities including link-building and outreach campaigns.
  • Collaborate with the content team to ensure SEO-driven content creation and optimization.
  • Conduct technical SEO audits (site speed, mobile-friendliness, crawl issues, indexing).
  • Track, analyze, and report on website performance using Google Analytics, Search Console, SEMrush, Ahrefs, or similar tools.
  • Stay updated with the latest search engine algorithms, trends, and best practices.
  • Monitor competitors’ activities and propose strategies to stay ahead.
  • Work cross-functionally with design, product, and development teams to ensure SEO best practices are implemented across platforms.

Requirements & Qualifications
  • Bachelor’s degree in Marketing, Computer Science, Business, or related field.
  • Minimum 4+ years of hands-on SEO experience with proven results in ranking improvements and traffic growth.
  • Strong understanding of search engine algorithms and ranking methods.
  • Proficiency in SEO tools such as Google Analytics, Google Search Console, Ahrefs, Screaming Frog, etc.
  • Experience with content management systems (e.g., WordPress, HubSpot, etc.).
  • Familiarity with basic HTML/CSS for technical SEO adjustments.
  • Strong analytical, problem-solving, and communication skills.
  • Ability to work independently as well as collaboratively with cross-functional teams.
  • Detail-oriented with excellent time-management and organizational skills.

Preferred Skills
  • Knowledge of international SEO (multi-language / multi-region).
  • Experience with schema markup, structured data, and Core Web Vitals optimization.
  • Familiarity with content marketing, social media, and PPC campaigns for integrated strategies.

Office Locations

Remote, Mangalore


Work Mode

Remote


Department

Marketing


Job Type

Freelancer


You can find our data protection information for applicants regarding the processing of your personal data here.

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Enola Edna Dsa

HR Generalist

edna@innoscripta.com

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