How asambeauty transformed R&D and secured government funding with innoscripta

Meet asambeauty

asambeauty is a leading manufacturer of premium skin care, hair care, and decorative cosmetic products. Part of BHI Beauty & Health Investment Group, their workforce consists of more than 230 employees at Beilngries and Steinach production sites, and ASAM produces more than 650 different cosmetic products.

Founded in 1963, asambeauty was built on the vision of grape-based cosmetics, rooted in scientific research on the anti-aging properties of grapes. The company was established with its headquarters and innovation centre in Unterföhring, near Munich, and from the start, the focus was given to exploring new sales channels such as teleshopping while consistently expanding its product lines and driving innovation in cosmetics.

Under the umbrella of BHI, with eight brands, ASAM contributes to the international beauty portfolio that sells more than 33 million products yearly across 50 countries. As recipient of multiple awards, ASAM drives innovation and premium-quality “Made in Germany” cosmetic products by uniting scientific research and sustainability.

The Challenge

Managing innovation while ensuring accurate R&D documentation and tracking qualified costs was a hurdle for asambeauty.

The Solution

innoscripta helped to structure the R&D-effort into projects that opened up an opportunity to unlock government funding support.

The Impact

The successful collaboration with innoscripta generated positive value for asambeauty, including government funding and inspiration for further innovation.

“Our employees are now thinking in terms of projects and also about how to potentially recoup some of the costs through government funding.” The key values innoscripta was able to generate for ASAMBEAUTY include the following:

• Leveraging R&D projects and capitalising on innovation
• Financial enablement through government funding
• Motivation for continued R&D