(Senior) Marketing Manager (all genders)

At innoscripta, you will join directly as a Senior Marketing Manager. You will develop strategies, prioritize high-impact channels, and turn marketing into a true growth driver.

You can expect a high level of responsibility, significant creative freedom, and the opportunity to actively shape the market presence of a publicly listed technology company.

Who is innoscripta?

innoscripta is the market leader for R&D software and a publicly listed company. More than 1,500 companies use our solutions to efficiently manage innovation projects, optimize funding opportunities, and accelerate development processes.

Your Responsibilities

• Develop and execute a data-driven B2B marketing strategy focused on growth, brand positioning, and lead generation
• Create performance-oriented campaigns across the entire funnel — from awareness to conversion
• Identify, test, and scale high-impact channels including Paid Media, LinkedIn, SEO, and events
• Build scalable marketing processes, funnels, KPI systems, and a content engine
• Develop clear messaging and positioning for different target audiences
• Strategically orchestrate content along the customer journey
• Manage external marketing partners and agencies with a strong performance focus
• Further develop marketing into a scalable growth engine

• At least 5 years of experience in B2B marketing, ideally in SaaS, software, or other complex/consultative industries
• Proven success in building demand generation, performance marketing, or scalable marketing structures
• Strategic mindset combined with strong operational execution skills
• Strong understanding of funnels, KPIs, positioning, and data-driven growth
• Experience working with small teams and limited resources, paired with excellent prioritization skills
• Excellent German skills (C2 level) and strong communication abilities
• High level of self-motivation, entrepreneurial thinking, and the ambition to create visible impact

• Attractive Compensation: Competitive fixed salary + performance-oriented growth opportunities
• Direct Impact on Growth: Your work will have measurable influence on market positioning, lead generation, and overall company growth
• Career Opportunities: Development opportunities up to leading international marketing structures
• Additional Benefits: Including public transport support, childcare allowance, and regular team events

We are not looking for a traditional Marketing Manager, but for someone who understands marketing as a scalable growth system. At innoscripta, you will have the opportunity to build structures, implement high-impact strategies, and actively shape the perception of a market leader.